{"id":9392,"date":"2014-02-11T09:55:50","date_gmt":"2014-02-11T09:55:50","guid":{"rendered":"http:\/\/www.tonergiant.co.uk\/blog\/?p=9392"},"modified":"2025-01-13T12:58:53","modified_gmt":"2025-01-13T12:58:53","slug":"everything-you-need-to-know-about-hp","status":"publish","type":"post","link":"https:\/\/www.tonergiant.co.uk\/blog\/2014\/02\/everything-you-need-to-know-about-hp\/","title":{"rendered":"Everything you need to know about HP"},"content":{"rendered":"<p>In the last installment of this brand series, we looked at Samsung and how it helped to put South Korea on the business map after decades of industry-changes, struggles and growth. This time, we go from Seoul to Palo Alto, California, as we take a look at the American technology giant, Hewlett Packard.<\/p>\n<p>More commonly known as <i>HP, <\/i>Hewlett Packard\u2019s history is rich and exciting, full of unknown truths. Today, HP have become a prominent part of our everyday lives, with their technology being the pinnacle of the digital revolution. Tablets, computers, printers and laptops; HP are strong in their ability to command a full range of products, rather than rely on one best-seller. Read on to find out how they started out and how their journey unfolded.<\/p>\n<h2><b>History<\/b><\/h2>\n<p>The story of how Hewlett Packard started is somewhat of a magical one. Back in 1939, William Hewlett and David Packard, or Bill and Dave as they were known, formed a partnership to become Hewlett Packard. It was in the now famous \u2018HP Garage\u2019, that they had their first meeting a couple of years earlier, and in 1939, it became their headquarters. Talk about humble beginnings.<\/p>\n<p>The inventive pair started out designing and building audio oscillators, and believe it or not, their first customer was actually none other than Walt Disney. Disney planned to use these oscillators to test out sound systems in movie theatres showing his feature film, <i>Fantasia. Fantasia <\/i>was the first film released in stereophonic sound, and so whether they meant to or not, HP had already created a niche supply and demand.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/hp-garage.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9393\" src=\"https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/hp-garage.jpg\" alt=\"hp garage\" width=\"560\" height=\"420\" srcset=\"https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/hp-garage.jpg 800w, https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/hp-garage-300x225.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<h2><b>What we know them for<\/b><\/h2>\n<p>Hewlett Packard is one of the leading computer and printer manufacturers today, if not <i>the <\/i>market leader. Their innovative developments and cutting edge designs go hand in hand with their super-efficient hardware. In 2014, we now know them for tablets, laptops and hybrid computers. Consistently rising above their competitors, HP always seem to come out on top for both quality of build and aesthetic design; a deadly winning combination.<\/p>\n<p>What HP have managed to do that a lot of other manufacturers haven\u2019t, is to chop up, integrate and combine different elements of PCs, laptops and tablets. The <i>Slate 21 <\/i>in the photograph below is a prime example of that; it takes the things we like the most from certain mediums, and mixes them up with the best parts of other hardware.<\/p>\n<p>The Slate 21 appears to be a desktop computer, with its 21.5 inch screen, yet it can act and behave like a tablet. With touch screen capabilities, you can ditch the keyboard and mouse, and carry the screen around as a large tablet, or use it as a smart TV to stream films and programmes. This sort of all-in-one computer and mobile system hasn\u2019t really been matched anywhere else, and it\u2019s what gives HP its reputation as an innovator.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-SLATE-21.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9395\" src=\"https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-SLATE-21.jpg\" alt=\"Woman using HP Slate 21 tablet\" width=\"500\" height=\"333\" srcset=\"https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-SLATE-21.jpg 500w, https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-SLATE-21-300x199.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h2><b>HP Printers<\/b><\/h2>\n<p>Hewlett Packard is also a big player in the printing industry. Both their inkjet and laserjet machines are state of the art and top of the range. Renowned for their ability to continually suppress their predecessors and knock out the competition, a Hewlett Packard printer is one to rely on for the long term. From classic mono laserjet printers that are strictly for business, to full multifunctional multimedia systems for all sorts of creative needs; HP have a huge and powerful presence in the printing world.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-PRINTER-M551.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9394\" src=\"https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-PRINTER-M551.jpg\" alt=\"HP PRINTER M551\" width=\"605\" height=\"562\" srcset=\"https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-PRINTER-M551.jpg 2100w, https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-PRINTER-M551-300x278.jpg 300w, https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-PRINTER-M551-1024x950.jpg 1024w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/a><\/p>\n<h2><b>Moving forward with brand HP<\/b><\/h2>\n<p>Hewlett Packard have taken their innovative instinct to a whole new level in the last couple of years, and it has had nothing to do with hardware. HP has recognised the digital boom and the way we interact via social media online, and they\u2019ve taken hold of that opportunity and used it to its own advantage.<\/p>\n<p>HP\u2019s Google plus account is a prime example of their capitalisation and maximisation of this outlet. They have not just created a \u2018voice\u2019 or a \u2018personality\u2019 on social media, but they have invented and produced a whole <i>world. <\/i>Taking inspiration from the famously popular <i><a href=\"http:\/\/theburninghouse.com\/\">Burning House Project<\/a> <\/i>blog, they have utilised the \u2018what\u2019s in your bag\u2019 craze that reigns supreme across sites like Instagram and Pinterest, only with added HP products. Here\u2019s an example relating to a current event: The Sundance Film Festival:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-SUNDANCE.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9397\" src=\"https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-SUNDANCE.png\" alt=\"Screenshot of HP Google+ post\" width=\"360\" height=\"516\" srcset=\"https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-SUNDANCE.png 360w, https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-SUNDANCE-209x300.png 209w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a><\/p>\n<p>Carrying on in the same vein with National Soup Month:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-SOUP.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9396\" src=\"https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-SOUP.png\" alt=\"HP soup social media campaign\" width=\"361\" height=\"532\" srcset=\"https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-SOUP.png 361w, https:\/\/blog.tonergiant.co.uk\/wp-content\/uploads\/2014\/02\/HP-SOUP-203x300.png 203w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/a><\/p>\n<p>This sort of connection with their customers is what is cementing their reputation right now and safeguarding it for the future. Their unique content is both relevant to their brand and what the outside world is searching for.<\/p>\n<p>We hope you enjoyed this edition of our brand focussed series, please leave a comment below and let us know who you want to see featured next!<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>More commonly known as HP, Hewlett Packard\u2019s history is rich and exciting, full of unknown truths. Today, HP have become a prominent part of our everyday lives, with their technology being the pinnacle of the digital revolution but where did they come from and how did they start??<\/p>\n","protected":false},"author":4,"featured_media":9411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20],"tags":[41,34,93,12,427,163,18,14],"class_list":["post-9392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printers","tag-business","tag-business-development","tag-hp","tag-ink-cartridges-2","tag-printers","tag-printing","tag-technology","tag-toner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything you need to know about HP<\/title>\n<meta name=\"description\" content=\"Today, HP have become a 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