Companies keen to improve their green credentials through their printing operations may be able to benefit from new paper options to be introduced by HP.
BusinessGreen reports the toner cartridges maker is set to offer a thinner product that is claimed to reduce the environmental impact of printing and paper storage by up to 22 per cent.
Speaking at a sustainable printing event in Milan, environmental programme manager for the HP’s Imaging and Printing Group Dave Lobato stated the new ultra-thin design is set to go on sale in North America this spring, with a launch in Europe to follow in late 2012 or early 2013.
The rollout of HP Thin Paper – which will weigh 60 grams per square metre (gpsm), as opposed to 75 gpsm for standard supplies – will initially be targeted at enterprise customers that are signed up to the firm’s managed services programme.
Advantages of the lighter paper include a reduction in the natural resources needed to produce it, such as water and fibre, while transportation costs and emissions will also be cut.
“Some enterprise-class customers bring paper in by the pallet load, but around 45 per cent of that is stored, so this could significantly cut down on storage space,” Mr Lobato explained.
The environmental and financial impact of buying paper supplies is often underestimated by businesses, he added, observing firms typically spend $10 (£6.32) on paper for every $1 that goes into printer-related energy costs.
He also stated the reason for the delay in bringing the paper to Europe is due to the specialised production techniques needed, as HP has only identified one manufacturer with the capabilities to produce it, which is close to the North America region.
Mr Lobato also warned customers they should test the product before placing bulk orders, as it has only been approved for use with HP printers so far.
Elsewhere, it was recently announced that a team of scientists at Cambridge University have developed a new laser than can erase toner from a sheet without damaging the paper, allowing it to be reused, which could also be good news for eco-conscious firms.